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For the artist, the challenge of the solution is the inspiration to create. The crank arm—perfected in performance by SRAM engineers—is a utilitarian canvas begging to be transformed. Troy Lee, design artist, took to that canvas. And now, those of us who have seen can never unsee. It’s the crank, ma..

For the artist, the challenge of the solution is the inspiration to create. The crank arm—perfected in performance by SRAM engineers—is a utilitarian canvas begging to be transformed. Troy Lee, design artist, took to that canvas. And now, those of us who have seen can never unsee. It’s the crank, ma..