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Built around SRAM's DoubleTap® technology, SRAM Rival controls offer a performance advantage that other competition level shifters can't touch. With Zero Loss shifting, front gears are engaged immediately. Added cable routing options allows for both brake and shifter cables to run along either side ..

Why settle for gear that is a trickle-down version of what the pros ride when there’s a new group that gives 100 percent of what you demand? Demands that are different, not less than, the pros'. Demands that change and evolve with your riding and performance, whether you’re race ready or adventure r..